Publisher set to release 100 titles to e-readers before year's end; aims to appeal to 'Fifty Shades of Grey' audience and beyond.
August 03, 2012
Steam Books, a new publishing imprint specializing in erotica and romance ebooks, made its international debut over the week, announced the publisher's founders. In fact, the publisher has already released 25 titles to online retail giants Amazon, Barnes & Noble, and the Kobo marketplace, and aims for that number to hit 100 before the end of the year. The titles are cataloged on the publisher's website, http://www.steam-books.com.
The bold launch reflects the gold-rush-like fever that has taken over publishing and media after the runaway success of the steamy 'Fifty Shades of Grey' book trilogy by E.L. James, as well as the exploding marketplace for romance and erotica on e-readers such as Kindle, Nook, and Kobo. In fact, for Kindle alone there are over 60,000 erotica titles.
"There's a massive amount of titles out there, and I think new readers can get overwhelmed," said Anthony Stevens, speaking on behalf of Steam Books. "We want to provide a publishing identity made especially for this genre that the reader can trust, so that they'll know where to go for quality, professional content."
Stevens explains Steam Books' strength lies in its editor-author relationships. "The great majority of this material on e-readers is self-published, which is fantastic and I'm glad that publishing is within so many writers' reach, but it also means an editor or even a second opinion of any kind is a requisite. So you'll get a lot of unpolished work, and, to be frank, a lot of straight-up spam as well. We work with our authors to ensure their vision is preserved while still serving the audience's needs."
The first batch of titles Steam Books has released consist of short-form stories and compilations that already reflect a variety of tastes. From steamy romance, such as 'In Search of Annie,' by Laura Lovely, to harder content such as 'Small Town Submission' by Crystal White, to lighter fare such as 'Crystal Ball' by Jonathan Kollt, about a young man's fling with a fortune teller.
The primary audience for such stories so far has been women in general, Stevens explained, but Steam Books quickly plans to branch out, as well. "I think with both 'Fifty Shades' in the publishing world and 'Magic Mike' in the film world, there's a sudden awareness that women really do, in fact, love this kind of material. That said, we're going to provide a wide variety of content. You'll see gay titles, you'll see more niche material like dominance and submission. And yes, something for men in general, too."
Readers can check out the Steam Books catalog and latest releases on their website, http://www.steam-books.com.